Social Media glossary.

Need to understand all the most popular social media terms? We’ve got you covered! Check out our glossary below & stay in the know on all things social.



Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or sale that is generated through that affiliate's marketing efforts.
AI stands for Artificial Intelligence, which refers to the development of computer systems that can perform tasks that would normally require human intelligence.
A set of rules or calculations used by social media platforms to determine what content appears on a user’s feed based on their preferences and engagement history.
AMA stands for "Ask Me Anything." It’s a way for someone with a particular area of expertise or experience to call for questions from their community, and they answer as many questions as possible.
Data and statistics about user interactions and engagements on social media.
A digital representation of a user, often a profile picture or character, used to identify and personalize their online presence.


B2B stands for "business-to-business," and refers to commercial transactions between two businesses rather than between a business and a consumer (B2C).
Short for "biography," this is a brief description or summary that users can include in their social media profiles to provide information about themselves.
The action of preventing a specific user from interacting with you or seeing your content on social media.
A brand Ambasador/advocate is a person who actively supports and promotes a particular brand or product on social media or through word-of-mouth.


Carousel ads are a type of advertising format used on social media. It allows advertisers to showcase multiple images or videos within a single ad unit, creating swipeable or scrollable content for viewers.
A computer program designed to simulate human conversation, often used for customer service or automated responses on social media.
Content (often a headline or thumbnail) that's designed to attract attention and encourage visitors to click on a link, often using sensationalized or misleading information.
A post where two or more users collaborate to create content.
A response or reaction to a post. Comments can be text-based, but many platforms now also support image and video comments.
A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.


A private message sent between users on platforms like Twitter, Instagram, and Facebook.


A textual representation of a facial expression, often used to convey emotions in text, e.g., 🙂 for a smile.
The interactions and reactions users have with your social media content, including likes, comments, shares, and clicks.


The stream of content, often organized chronologically or algorithmically, that users see when they log in to their social media accounts.
To connect with someone on social media. Depending on the platform, this can enable you to see their posts or stories in your feed.
The anxiety or feeling of missing out on something interesting or important happening on social media.


Adding location information to a post, allowing users to see where a photo or video was taken.
When someone abruptly stops communicating with another user on social media, often in the context of online dating or friendships.


A user's unique name or username on social media, usually preceded by the "@" symbol, e.g., @YourName.
A symbol used to categorize and link posts related to a specific topic or keyword. It makes content discoverable to a broader audience.


A user with a large and engaged following on social media who can influence the opinions and actions of their audience.




A positive reaction to a post or piece of content, often represented by a heart or thumbs-up icon, depending on the platform.
Content that spreads rapidly and widely across the internet through social sharing, often achieving high levels of visibility and engagement in a short period.


A humorous image, video, or piece of text that is widely shared and modified by users to convey a cultural idea or concept.
Referencing or citing a user in a social media post.


The constantly updating list of content from people and pages that a user follows on a social media platform.
Alerts or updates that inform users about activity related to their account, such as likes, comments, or new followers.


The number of unique users who view your content without paid promotion.



A term mostly associated with Pinterest, where users can "pin" images or content to their boards. On other platforms, "pinning" can refer to making a particular post stay at the top of a profile or page.
A piece of content that a user shares on their social media account. This could be in the form of a status update, photo, video, or link.
Options that allow users to control who can see their content and interact with them on social media.
A user's personal page on a social media platform where they can share information about themselves and their activities.
Content that a user or brand has paid to be displayed to a larger or more targeted audience than their organic reach would allow.



Where the number of replies or comments on a post significantly outweighs the number of likes or retweets it receives.
The number of unique users who have seen a particular post or piece of content.
A feature introduced by Instagram for creating and exploring short, engaging videos set to music.
A digital marketing strategy that involves targeting users who have previously interacted with your website or social media channels.
Sharing someone else's tweet on Twitter.


A practice where a user's content is hidden or suppressed by a platform without their knowledge, usually due to rule violations or suspicious activity.
The act of reposting or forwarding someone else's content to your own social media profile.
A photo or video sent via Snapchat, which can be viewed for a short duration before it disappears.
A TikTok feature that allows users to clip and integrate scenes from another user's video into their own
Short-lived posts or updates that disappear after a set time (e.g., 24 hours), often used on platforms like Instagram and Snapchat.


A popular topic or hashtag that is currently receiving a lot of attention and discussion on social media.
A user who deliberately provokes and upsets others on social media through inflammatory or offensive comments.


Content created and shared by users, often featuring a brand or product.


When a piece of content spreads rapidly and widely across social media due to high levels of sharing and engagement.





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