Organic Reach refers to the number of individuals who see a particular piece of content on social media without paid promotion or advertising. It represents the natural spread of content based on factors like user engagement, content quality, and the platform’s algorithms. In essence, organic reach is achieved solely through the merit of the content and the interactions it garners, rather than through paid strategies. It encompasses views from both followers of the content creator and users who encounter the content because someone in their network engaged with it or shared it.
Over the years, as social media platforms have evolved and adjusted their algorithms, many businesses and content creators have observed a decline in organic reach, making paid strategies more prevalent. However, organic reach remains a critical metric to assess the genuine interest and engagement a piece of content receives.