A meme is a cultural symbol or social idea that spreads virally, usually taking the form of an image, video, phrase, or joke. In the digital age, memes are primarily spread through social media platforms, forums, and email. They often have a humorous nature and are replicated with slight variations by different individuals, allowing the meme to evolve over time.


  1. Origins: The term “meme” was coined by British evolutionary biologist Richard Dawkins in his 1976 book “The Selfish Gene.” He used it to describe an idea, behavior, or style that spreads within a culture. However, its modern usage, especially in the context of internet culture, has a more specific connotation.
  2. Formats: While image macros (pictures with overlaid text) are among the most recognized forms, memes can also be videos, GIFs, hashtags, phrases, or even just a concept or idea.
  3. Viral Nature: Memes spread rapidly online, often because they resonate with a broad audience, are humorous, or tap into current cultural or societal themes.
  4. Variations: A significant characteristic of memes is their adaptability. Once a meme format becomes popular, users will modify it to fit different contexts, creating countless variations of the original meme.
  5. Cultural Commentary: Memes often reflect or comment on current events, popular culture, or societal trends, making them timely and relatable.
  6. Short-lived Popularity: While some memes have staying power, many are fleeting, gaining immense popularity for a short time before being replaced by new memes.

Importance: Memes are a cornerstone of internet culture, offering a means of entertainment, communication, and cultural commentary. They have become a unique way for people to share thoughts, jokes, and ideas, often serving as a reflection of collective sentiments or reactions to current events.

Never Miss a Trend Again

Join over 1 million marketers to get social news, trends, and tips right to your inbox!

This website uses cookies to ensure you get the best experience on our website.