In social media, to “share” means to repost, reiterate, or spread a piece of content—be it a post, image, video, link, or story—from one user to another user’s audience or to one’s own audience. Sharing amplifies the reach of content and allows it to be seen by a wider or different group of users than the original audience.
- Types of Shares: Depending on the platform, sharing can take various forms:
- Repost or Retweet: Platforms like Twitter use the term “retweet” to describe the act of sharing someone else’s tweet with your followers.
- Reblog: Platforms like Tumblr use the term “reblog” for sharing another user’s post.
- Share: On platforms like Facebook, users can “share” posts directly to their own timeline, a friend’s timeline, or in a group or page they manage.
- Regram: An unofficial term used in the Instagram community to describe the act of sharing another user’s post on your feed, typically done using third-party apps or screenshots.
- Purpose: Sharing serves several purposes:
- Amplifying Content: Spreading content to a broader audience.
- Endorsement: Users often share content they agree with, enjoy, or find valuable, serving as a form of endorsement.
- Spreading Awareness: Sharing is vital for circulating news, causes, or information.
- Engaging with Community: Sharing can be a way to engage with one’s followers, offering them curated content from various sources.
- Tagging and Attribution: Proper etiquette in many social media platforms involves giving credit to the original creator or source when sharing content. This is often done by tagging the original poster or mentioning them in the caption.
- Privacy Settings: Some platforms or users might restrict sharing based on privacy settings. For instance, private accounts on Instagram don’t allow their posts to be easily shared by users outside their followers list.
- Metrics and Analytics: For businesses and content creators, the number of shares a piece of content receives can be a valuable metric. High share counts often indicate resonant, engaging content. Platforms might provide analytics on shares, helping creators understand what content performs best.
Importance: Sharing is a fundamental action on social media platforms. It drives user engagement, helps in content discovery, and plays a crucial role in the virality of posts or information. For businesses, brands, and influencers, encouraging shares is a way to increase visibility, reach new audiences, and measure the impact and resonance of their content.