In social media, to “follow” means to subscribe to the updates or posts of another user’s profile or account. By following someone, a user can receive their latest content in their feed or timeline. This allows users to curate a stream of content from individuals, brands, organizations, or any entities they find interesting or relevant. Following can also indicate a form of endorsement, interest, or connection with the followed party. Conversely, users can “unfollow” if they no longer wish to receive updates.

On different platforms, the act of following might have varied terminologies, such as “add friend” on some sites or “subscribe” on platforms like YouTube. However, the core concept remains similar: to keep updated with content from chosen sources.

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