Glossary Alphabets: R

A feature introduced by Instagram for creating and exploring short, engaging videos set to music.

Sharing someone else’s tweet on Twitter.

Where the number of replies or comments on a post significantly outweighs the number of likes or retweets it receives.

A digital marketing strategy that involves targeting users who have previously interacted with your website or social media channels.

The number of unique users who have seen a particular post or piece of content.