In this role you can expect to be challenged and learn every day as you dig in and problem solve with customers by listening deeply, actively teaching and educating. You will explore growth opportunities and be expected to provide the most amazing customer experience ever. Honestly, if you like helping people, and you want to feel supported in your work –– this is the opportunity for you. 

What you’ll do:

• Educate on Web Apeel’s product, brand, culture, to our customers through our communication channels including phone, email, 1:1 inquiries, live-chat, etc.
• Collaborate with our teams and answer customers inquiries and requests including but not limited to online order management, cancellations, etc.
• Write daily, weekly, monthly communication recaps and send reports to the Digital Operations Lead
• Update our help center by analyzing customer feedback, chats, emails, etc on a weekly basis.
• Using your best judgement to bring forward any feedback that helps our service be even better. 
• Keep a broad knowledge base of social media, brand campaigns, our services, and related information to assist with all related inquiries.

What we’re looking for:

• 3 years or more in a customer experience role. 
• You are passionate about creating great customer experiences.
• Great communication skills, both verbal and written
• Business /professional communication skills are a must - as our service is provided to management professionals, healthcare professionals amongst others.
• Strong problem-solving skills
• Amazing organizational and time-management skills
• Excellent team player and ability to work independently
• Can-do team attitude.

We are looking for an experienced Product Marketing Manager who loves building products that will be used by businesses every day. You will be  involved in the entire product cycle - working with design, development, customer experience, and marketing teams to design, build, and launch new products, features, and improvements.

What you’ll do:

• Work with cross-teams to develop the strategy for new features, industries and content. 
• Research and analyze content and industry needs of customers.
• Refine our positioning of product by working directly with the web strategy, marketing, and senior leadership teams.  
• Work to ensure all deadlines are met of go-live dates including: email campaigns, in-app features/campaigns, landing pages, and all advertising.
• Develop competitive and market intelligence on what categories Web Apeel should serve.
• Keep up to date with industry needs and threats by present this modelling on a monthly and quarterly basis to all teams. 
• Collaborate with Customer Success and Content Marketing teams to ensure the quality and consistency of our end-to-end user journey.
• Develop and refine any future features, content and category needs by constantly staying up to date within the industry and the needs of our customers and prospective ones.
• Collaborate with web strategy, customer success and continually add information into our help center on any new product, features, etc. 
• Lead product marketing for app (iOS and Android) based signups and features, while collaborating with web teams on design features and UX/UI.

What we’re looking for:

• At least 3 years or more experience in product marketing
• BA/BS/BCom Degree (Business / Marketing)
• Experience in competitive market analysis and antics
• Experience with product design, growth and content
• MailChimp, Sendgrid and HubSpot experience an asset
• Super attention to detail to ensure all marketing assets are well-built and well-tested
• Strong analytical skills, a data-driven approach
• Vast knowledge of social media and best practices
• Comfortable with project management
• Data driven approach to projects 
• Understanding of UX/UI 

Our Growth Marketing Specialist helps to identify new and emerging markets for Web Apeel to provide content to.  Our goal is to facilitate as many people and industries as possible and enable them to take control of their social media engagement.  We pride ourselves on amazing content and make sure to take the time to ensure that when we bring new industries on they are ready to roll from day one without any issues.  We make sure to focus on the many strategies in order to increase activation and adoption for our users.

At Web Apeel our want to help our customers achieve their social media marketing goals through the use of our product, and experience value in the content we provide. As the growth marketing speciality you will be a champion of retention and work towards reducing churn.

What you'll be doing:

• Create a cohesive user journey via multiple touch points including emails, in-app messages, content creation, in order to help users see value in Web Apeel’s paid plans.
• Deeply understand both the audience and experience of potential new customers
• Produce in-depth segmentation and targeting, based on user data such as product usage, activity, behavior, intent, etc.
• Measure, monitor, and report on the performance and impact of tactics, continuously analyzing and developing optimizations for our web, content and analytics teams.
• Create feedback to address retention especially at the heart of the paid content we offer.
• Collaborate with email marketing specialists, paid advertising, and content teams to understand what users want.

What we are looking for:

• 4+ years relevant experience in product marketing, lifecycle marketing, or growth marketing.
• Experience with customer automation
• Proficient in developing complex segmentation based on user data and behavior
• Strong analytics knowledge and how to measure results.
• You are obsessed with making optimizations to take your work to the next level.
• You're passionate about customer's and social media to develop the ultimate customer journey.
• Must have superior knowledge of social media strategies, channels and understand emerging changes.
• Total can-do attitude with the ability to have an entrepreneurial spirit.
• A mindset of being open to ideas, feedback and just getting sh*t done.