🧪 Marketing Recipe: “Review Rocket Fuel” – Turn Customer Praise into Powerful Marketing
Collect more high-quality Google (or Facebook) reviews — and repurpose them for visibility, credibility, and conversions.
- Prep Time: 10 minutes to set up your review request system
- Cook Time: 3–5 minutes per week ongoing
- Total Time: 0 hours
Ingredients
🥄 What You’ll Need:
-
✅ A working Google Business Profile (or Facebook Page)
-
✅ 3–5 recent happy customers
-
✅ A simple review request template
-
✅ 1–2 minutes of courage (for follow-up if needed)
-
✅ Bonus: Canva or your social media scheduler
Instructions
👣 Step-by-Step Instructions:
-
Get your review link (Google):
-
Go to your Google Business Profile > Customers > Reviews > Share Review Form
-
Copy that short URL
-
-
Create a friendly review request message
Use text, email, or even a handwritten card. Keep it short and personal:“Thanks so much for choosing us, [First Name]! We’d love it if you could leave us a quick review — it only takes 30 seconds and really helps other folks find us. Here’s the link: [Paste Link]”
-
Timing matters!
Ask:-
Right after the job is complete (tech or office follow-up)
-
After receiving positive verbal feedback: “That’s awesome to hear — would you mind leaving that in a review?”
-
In your invoice or receipt (automate this if you can)
-
-
Use the reviews in your marketing!
-
Turn it into a graphic (using Canva)
-
Screenshot & post to your socials (with permission if named)
-
Drop quotes into your website or email campaigns
-
Print a few for a “Wall of Love” binder or slideshow
-
-
Reply to all reviews — even short ones!
-
“Thanks so much, Tom! We’re always happy to help. See you at your next tune-up.”
-
Keep it friendly, warm, and consistent with your brand voice
-
💡 Pro Tips:
-
Ask for reviews before you send an invoice — when gratitude is high.
-
Train your team to listen for compliments (“Awesome, I’ll let the office know you were happy — would you mind leaving us a quick review?”)
-
If a customer ghosted your review ask, follow up with:
“Totally understand if you’re swamped — just wanted to send a quick reminder about the review link in case you had a second. Appreciate you!”
Notes
🙅 Common Mistakes:
-
Don’t ask for a review while on-site unless you’re sure the customer is thrilled
-
Don’t offer incentives for reviews — it’s against Google’s terms
-
Don’t use generic, templated replies (“Thank you for your review”) — be real
Marketing Recipe: “Review Rocket Fuel” – Turn Customer Praise into Powerful Marketing
Collect more high-quality Google (or Facebook) reviews — and repurpose them for visibility, credibility, and conversions.
Ingredients
🥄 What You’ll Need:
-
✅ A working Google Business Profile (or Facebook Page)
-
✅ 3–5 recent happy customers
-
✅ A simple review request template
-
✅ 1–2 minutes of courage (for follow-up if needed)
-
✅ Bonus: Canva or your social media scheduler
Instructions
👣 Step-by-Step Instructions:
-
Get your review link (Google):
-
Go to your Google Business Profile > Customers > Reviews > Share Review Form
-
Copy that short URL
-
-
Create a friendly review request message
Use text, email, or even a handwritten card. Keep it short and personal:“Thanks so much for choosing us, [First Name]! We’d love it if you could leave us a quick review — it only takes 30 seconds and really helps other folks find us. Here’s the link: [Paste Link]”
-
Timing matters!
Ask:-
Right after the job is complete (tech or office follow-up)
-
After receiving positive verbal feedback: “That’s awesome to hear — would you mind leaving that in a review?”
-
In your invoice or receipt (automate this if you can)
-
-
Use the reviews in your marketing!
-
Turn it into a graphic (using Canva)
-
Screenshot & post to your socials (with permission if named)
-
Drop quotes into your website or email campaigns
-
Print a few for a “Wall of Love” binder or slideshow
-
-
Reply to all reviews — even short ones!
-
“Thanks so much, Tom! We’re always happy to help. See you at your next tune-up.”
-
Keep it friendly, warm, and consistent with your brand voice
-
💡 Pro Tips:
-
Ask for reviews before you send an invoice — when gratitude is high.
-
Train your team to listen for compliments (“Awesome, I’ll let the office know you were happy — would you mind leaving us a quick review?”)
-
If a customer ghosted your review ask, follow up with:
“Totally understand if you’re swamped — just wanted to send a quick reminder about the review link in case you had a second. Appreciate you!”
🙅 Common Mistakes:
-
Don’t ask for a review while on-site unless you’re sure the customer is thrilled
-
Don’t offer incentives for reviews — it’s against Google’s terms
-
Don’t use generic, templated replies (“Thank you for your review”) — be real