Product Marketing Manager

We are looking for an experienced Product Marketing Manager who loves building products that will be used by businesses every day. You will be  involved in the entire product cycle – working with design, development, customer experience, and marketing teams to design, build, and launch new products, features, and improvements.

What you’ll do:

• Work with cross-teams to develop the strategy for new features, industries and content. 
• Research and analyze content and industry needs of customers.
• Refine our positioning of product by working directly with the web strategy, marketing, and senior leadership teams.  
• Work to ensure all deadlines are met of go-live dates including: email campaigns, in-app features/campaigns, landing pages, and all advertising.
• Develop competitive and market intelligence on what categories Web Apeel should serve.
• Keep up to date with industry needs and threats by present this modelling on a monthly and quarterly basis to all teams. 
• Collaborate with Customer Success and Content Marketing teams to ensure the quality and consistency of our end-to-end user journey.
• Develop and refine any future features, content and category needs by constantly staying up to date within the industry and the needs of our customers and prospective ones.
• Collaborate with web strategy, customer success and continually add information into our help center on any new product, features, etc. 
• Lead product marketing for app (iOS and Android) based signups and features, while collaborating with web teams on design features and UX/UI.

What we’re looking for:

• At least 3 years or more experience in product marketing
• BA/BS/BCom Degree (Business / Marketing)
• Experience in competitive market analysis and antics
• Experience with product design, growth and content
• MailChimp, Sendgrid and HubSpot experience an asset
• Super attention to detail to ensure all marketing assets are well-built and well-tested
• Strong analytical skills, a data-driven approach
• Vast knowledge of social media and best practices
• Comfortable with project management
• Data driven approach to projects 
• Understanding of UX/UI