Glossary Alphabets: P

A piece of content that a user shares on their social media account. This could be in the form of a status update, photo, video, or link.

Content that a user or brand has paid to be displayed to a larger or more targeted audience than their organic reach would allow.

A term mostly associated with Pinterest, where users can “pin” images or content to their boards. On other platforms, “pinning” can refer to making a particular post stay at the top of a profile or page.

A user’s personal page on a social media platform where they can share information about themselves and their activities.

Options that allow users to control who can see their content and interact with them on social media.