Print

Marketing Recipe: “Review Rocket Fuel” – Turn Customer Praise into Powerful Marketing

Print Recipe
Print Recipe

5 Stars 4 Stars 3 Stars 2 Stars 1 Star

No reviews

Collect more high-quality Google (or Facebook) reviews — and repurpose them for visibility, credibility, and conversions.

Ingredients

🥄 What You’ll Need:

  • ✅ A working Google Business Profile (or Facebook Page)

  • ✅ 3–5 recent happy customers

  • ✅ A simple review request template

  • ✅ 1–2 minutes of courage (for follow-up if needed)

  • ✅ Bonus: Canva or your social media scheduler

Instructions

👣 Step-by-Step Instructions:

  1. Get your review link (Google):

    • Go to your Google Business Profile > Customers > Reviews > Share Review Form

    • Copy that short URL

  2. Create a friendly review request message
    Use text, email, or even a handwritten card. Keep it short and personal:

    “Thanks so much for choosing us, [First Name]! We’d love it if you could leave us a quick review — it only takes 30 seconds and really helps other folks find us. Here’s the link: [Paste Link]”

  3. Timing matters!
    Ask:

    • Right after the job is complete (tech or office follow-up)

    • After receiving positive verbal feedback: “That’s awesome to hear — would you mind leaving that in a review?”

    • In your invoice or receipt (automate this if you can)

  4. Use the reviews in your marketing!

    • Turn it into a graphic (using Canva)

    • Screenshot & post to your socials (with permission if named)

    • Drop quotes into your website or email campaigns

    • Print a few for a “Wall of Love” binder or slideshow

  5. Reply to all reviews — even short ones!

    • “Thanks so much, Tom! We’re always happy to help. See you at your next tune-up.”

    • Keep it friendly, warm, and consistent with your brand voice

💡 Pro Tips:

  • Ask for reviews before you send an invoice — when gratitude is high.

  • Train your team to listen for compliments (“Awesome, I’ll let the office know you were happy — would you mind leaving us a quick review?”)

  • If a customer ghosted your review ask, follow up with:
    “Totally understand if you’re swamped — just wanted to send a quick reminder about the review link in case you had a second. Appreciate you!”

🙅 Common Mistakes:

 

  • Don’t ask for a review while on-site unless you’re sure the customer is thrilled

  • Don’t offer incentives for reviews — it’s against Google’s terms

  • Don’t use generic, templated replies (“Thank you for your review”) — be real

Find it online: https://www.amazesocial.com/marketing-recipe-review-rocket-fuel-turn-customer-praise-into-powerful-marketing/