Google Posts – Everything you need to know.

As you are probably already aware, Google is one of the most commonly consulted sources of information in today’s digital environment. Whether it be a question about science, cooking, or something as simple as the time, we have all, at some point in our lives, used this search engine to help our day progress a little faster. When it comes to business, however, Google has, in the eyes of many, failed to generate the primacy it deserves. First created over four years ago, the platform’s “Google My Business” package allows its users to add a complete list of information about their brand without having to spend a penny. Given its ability to rapidly generate new custom, it is unclear why this feature remains untouched by many business owners. One thing that is clear, however, is the obvious lack of information that surrounds it. That’s why we have created a guide to help you seize this brilliant opportunity and make the most out of a platform you likely use every single day.


Now, before we get into the gritty details, it is important we first make clear exactly what we are talking about. Though the “Google My Business” package comprises several useful features, the one which will command our attention today is “Google Posts”. As the name suggests, this feature allows users to share information about their business on a weekly basis. Whether through text, images, videos, or links, you can create and share a product that achieves maximum customer retention, without having to part with your hard-earned cash.

In This Post

The Basics of Google Posts

If, like many business owners, you have yet to hear of this innovative feature, try not to worry. We aim to break things down in a way that allows all of you to use Google posts for the betterment of your company. Why don’t we start by explaining what they are, and exactly how they work?

Google Posts are a feature that, if used correctly, can help your business to perform much more effectively than other competitors within the market. They comprise small posts, usually around 100 to 300 words in length, and can be complemented with a photo, video, link, or CTA button. They provide an opportunity to share products, services, job vacancies, and offers to a wide array of internet users. Without expecting any charge in return, this feature is without a doubt one of the most effective on the market. But how does it actually work?

Well, whenever someone searches your company name or an associated collection of terms, your content will appear as part of the “Google My Business” section within the search results. Essentially, you will be provided with SEO opportunities without having to part with any money whatsoever. Sounds too good to be true, right?

The only aspect of this feature that could be considered as a drawback is the duration of time for which it remains active. Once completed, your post will stay online for just seven days. Though this may seem like an insufficient period to achieve optimal results when it comes to attracting new consumers, it provides the opportunity to show your dedication to the cause. If you post new content on a weekly basis, as intended by the creators of this feature, your potential customers will become familiar with your name. After a time, this will allow for your brand to not only gain recognition among internet users but also become associated with the term being searched for. Besides the obvious benefit of helping to convert clicks into sales, this feature helps to make your business stand out from competitors who may not have as much of a stable online presence. Simply perfect for anyone who is looking to gain a little more reach, or for those of you just starting out in the market.

Factors / Need to know before you begin:

What you need to know before you begin:

  • You must have a Google My Business Page
  • Google Will delete your posts after 7 days
  • Event Posts stay live until the event is over.
  • Your New posts will show first. Older ones displayed after, in the carousel on your Google Maps listing (desktop and mobile). 

Before moving on to the execution stage of your Google Post, it is important that you first take note of the factors which will help maximize the results of this incredible feature.


The first thing worth considering is the nature of your content. If your company belongs to a regulated industry, like adult services, tobacco production, or pharmaceutical production, for example, it may be worth assessing whether your message could be presented in a way that is appropriate for all audiences. This is not to say that you are excluded from the feature entirely. In fact, the opposite is true. What you must do, however, is refrain from publishing content that directly captures the products you wish to sell. Creativity is key here. Just remember to consider a strategy that avoids any form of poor reception!


Another factor worth looking into before moving on to the creation stage is whether your post is of a high enough quality. Visual posts that have poor pixilation, dimensions, or are simply less than appealing to the eye may not perform as effectively as those presented in much more advanced formats. Though not essential to your success, this is a factor which will certainly play a role in minimising your potential reach. You should try to avoid any content that is distracting to ensure the best results.


Finally, and perhaps most importantly, you must be well acquainted with the lifecycle of a Google Post. Lasting for just 7 days, they require updates on a weekly basis. So it is important that, before you take the plunge, you are not only prepared, but equipped to maintain this somewhat challenging post schedule.

Maps & Reach

The biggest benefit to Google Posts is that you will reach all your potential customers on Google Maps – mobile and desktop. Your post has the ability to reach an impressively large audience. Without reiterating the obvious, being the most well-known search engine of today’s digital climate, Google amasses millions of users per day. Using a tool that promoted your business among these users, therefore, is, at least in our eyes, the perfect way to broaden your company’s reach.

The most effective benefit that comes with the use of Google Posts is the inevitable increase in website traffic. As mentioned above, the feature allows its users to attach links to the post in question. Links that direct consumers directly to your website or social media page. What better way to attract traffic than to target users who are specifically searching for terms associated with your brand, product, or service? Simply put, if keep your Google post updated on a weekly basis, you will soon see the benefits.

Tips for your post from Google: 
Important: Posts that include a phone number in the post description may be rejected.

Make sure it’s high quality: Avoid misspellings, gimmicky characters, gibberish, and automated or distracting content.

  • Keep your posts respectful: Refrain from obscene, profane, or offensive language, images, or videos.
  • Only post links to websites you trust: Links that lead to malware, viruses, phishing, or pornographic material aren’t allowed.
  • Regulated goods and services: If you offer products or services in an industry that is regulated, you’re allowed to use posts but you can’t post content related to the products themselves. Regulated industries usually include adult services, alcohol, tobacco and pharmaceutical products, recreational drugs, health & medical devices, gambling-related services, fireworks, weapons, and financial services.
  • Keep your posts family-friendly: Refrain from posting sexually suggestive or explicit content.

Creating a post

The Process of Creating a Google Post

  1. The first step to creating the perfect Google Post is to prepare your media in advance. As part of this, you must consider which of the available post types best accommodates your intentions. From updates, designed, as the name suggests, to provide information on what is new with your business or product, to events, and offers, this feature delivers the perfect opportunity to boost your presence in the online space, regardless of your mission.
  2. Once you have collected the images you need for the specific post type, you will need to sign in to your Google My Business account. If you are not already registered, simply sign up and you will be ready in minutes.
  3. Next, you will need to open the location you would like to manage.
  4. To do this, simply tap the posts tab from the menu displayed on the left-hand side of the screen.
  5. From here, fill in the empty field with the relevant information for your brand.

Though, of course, differences will exist among brands according to intention, theme, and product, we recommend the following as a general guide to making the most out of the Google Posts feature.

Under the title section, make sure to keep the text concise. Besides, you have just 58 characters to convey a message, so it is important you deliver as much information as possible in just 4 to 5 words.

Below the title is where you really get to let loose. With a limit of 1,500 characters, you can write in detail about the product you wish to sell. It is recommended, however, for audience engagement, that you keep this section as small as possible. Doing so will help to keep the reader hooked rather than distracted.

You will also be given the opportunity to choose from a selection of CTA (call to action) buttons. We suggested using at least one of those available to make the most out of traffic diversion.

Be sure to select the right button and insert the URL of your website, scheduling page, order page or wherever you’d like your customers to go. 

Types of posts:

There are 5 types of posts available on Google Posts presently:

  • COVID 19 Update
  • Offer
  • Update (most popular)
  • Event
  • Product

No matter which you choose it will only be live for 7 days unless it is an event.

Media To Use:

Google Posts is limited to type of media and size.

You can upload:

  • Photos: JPG and PNG
  • Videos: Mp4

Photos look best on Google if they meet the following standards:

  • Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Recommended resolution: 720 px tall, 720 px wide.
  • Minimum resolution: 250 px tall, 250 px wide.
  • Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.

Make sure your videos meet the following requirements:

  • Duration: Up to 30 seconds long
  • File size: Up to 75 MB
  • Resolution: 720p or higher


Once posted, many of you will be eager to track just how effective your content is performing. The insights tool provided by Google allows you to do exactly that.

After your post has finished running, analytics will populate.

You will notice the following (as above):

– Total Views
– Total Clicks

Your weekly stats will also show on the side in your dashboard under posts. Even if you miss posting for a week, your customers can still see other posts and view them. They are all visible. 

Demonstrating several indicators of success, this feature allows you to observe exactly how many people view and engage with each of your posts. Where necessary, you can then make changes to increase the reach of your business and ultimately gain more customers. Simply perfect for those of you looking for an opportunity to broaden your reach and make a lasting impact among market competitors.

Apps for Scheduling

As with any social channel, managing to post on time and on schedule can be challenging. Google Posts is no different, in a way it’s almost more work as it required you to post every 7 days. Google Posts does NOT allow you to schedule within the platform, which means its all manual unless you get an APP to help you schedule.

Currently, there are not many tools featuring Google Posts for scheduling.

The tools below do however offer it. Our favourite is One Up. It’s both cost effective and easy to use.

The simplest way to schedule and manage your social media posts
Schedule and publish your social media and Google My Business posts to boost growth and traffic.

Annual plans start at $6 and are well worth the investment to save time on posting for Google My Business

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GMB posts should be short and sweet, with personal touches and appropriate branding. We’ve used their COVID-19 update tab lot since being introduced in the spring of 2020. It has helped us to notify people when we had only takeaway available. Give them a go, you might be surprised!


That was a long read! I’ve just verified my business, now I have to figure out how to use it on a weekly basis considering I have a very small coffee shop so not that much diversity. 

Harper Lewis

We’ve successfully used them to hire staff, to promote new products and to share our latest offers. It’s an insanely valuable and free tool, I don’t understand why business owners overlook it and jump straight into advertising. 


Choosing the right call-to-action is essential! We’ve used them to successfully promote sales in the past without expecting high returns but thighs worked better than expected. 


Having access to analytics we were able to craft a strategy that aligned with the posts that had best results. We wrongly assumed that having a very impersonal tone in our posts fitted our business better but people seemed to react more to a more quirky, fun voice. Test, test, test. 


Great way to update the GMB tool, I just wish they lasted longer than 7 days, especially when we promote discounted products. 


I schedule my GMB updates through Hootsuite, the same tool I’m currently using to schedule all my social media posts. The option to upload videos up to 100mb is genius, we share quick tours of our restaurant, behind the scenes etc. I don’t know exactly how they do this but when we post an event we get a higher number of clicks than when we do regular posts. I’m guessing Google prioritizes events, right?

On Key

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