Optimizing Your Instagram Bio


If you want to make the most of your Instagram account, you need to make sure you are optimizing your Instagram bio. You should look at your Instagram account as being your website homepage, portfolio, and business card all rolled into one. First impressions need to be made quickly, the bio on your Insta account is one of the best ways to transform visitors to your page into followers. 

Knowing that you should optimize your bio is easier than actually doing it.  We are here to help.  We will outline some easy and effective tips for creating and managing an Insta bio that does the hard work for you. 

Attract Your Target Audience 

Rather than going on about everything and anything, the best Instagram bio will explain who you are and what you are all about in just a few simple and concise sentences. 

When your bio is finely tuned, you will have an easier way to draw in your target audience in. If you explain all they need to know and they like it, visitors are more likely to follow you. 

Another way of optimizing your bio to attract your target audience, is to copy your bio to show how you inspire and help your community.  This makes it less about you and more about them. 

See your Insta bio as a 150 pitch. You want to show your personality, while also making your brand stand out from the sea of rivals and speak directly to your audience. 

Share your Branded Hashtag in the Bio and Tag Accounts that Are Related To Yours 

Back in 2018, the programmers at Instagram made a very useful update to the social media platform. Hashtags and profile names on the bio became clickable links.  But why is it so great? It allows you to market and promotes any sister brands you have, draws attention to the founder of your company’s Instagram account, and drives traffic to your brands hashtags. 

Utilize the Name Field Effectively by Sharing Top Target Keywords 

Even if you were already familiar with the above, you may not be aware that the Instagram bio name field is separate to the username. This is valuable and often overlooked from a Search Engine Optimization (SEO) feature.  It allows you to tailor your Insta bio to reach out to your target audience when they search the platform. 

Another great way to use the name field is by using your top targeted keywords in place of a username as it helps you and your brand or company to become more easily discoverable by your target audience. 

Add a call to action as the Link in Your Bio 

You are only allowed one link on your Insta bio.  Take the opportunity to use the very last line in your bio to explain why visitors should click that link. Think carefully about this Call to Action. 

For instance, if you are pushing a limited-time offer, new resource, or promo, make your profile visitors are aware of this. 

Want to draw more people to your bio? Don’t fear the use of emojis, even if it’s outside of your comfort zone. They are a great communication tool on Insta that gives it some personality and makes the link stand out more. 

Make Use of Highlights From Your Instagram Stories in Your Bio 

Just below your Instagram Bio is where your Instagram Stories are displayed, and these will play when a visitor or follower clicks on them. 

One of the best ways to get the most use out of your stories is to treat them like a trailer for your Instagram feed. You can share lots of valuable information about your company or brand.  You can put the spotlight on your community, and even show them your winning personality. 

Rather than just rehashing what you have already said in your Bio, use the opportunity to share extra information that is likely to give your visitors and followers more insight into you and your brand. 

Pick Out the Best Instagram Profile Pic 

When you click on someone’s Instagram profile, what is the first thing you see? What about it drew you to it in the first place? More than likely, it was the picture. Instagram is all about images, after all. If you have a business, you should consider utilizing your logo as the profile pic as an effective way of strengthening brand recognition. 

If you are an influencer or entrepreneur and you are your brand, a classy headshot always works well. 

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