Social media can be a game-changer for HVAC businesses looking to build trust, attract customers, and stay top of mind. But what should you post to keep your audience engaged? If you’re struggling with content ideas, here are 10 social media post ideas that will help you connect with your audience and grow your HVAC business.
1. Seasonal HVAC Tips
Share helpful tips based on the season. In summer, advise customers on how to maximize AC efficiency. In winter, offer furnace maintenance tips. These posts position you as an expert while providing value.
Example Post:
💨 Is your AC struggling to keep up with the summer heat? Check your air filter! A clogged filter can reduce efficiency by up to 15%.
2. Before and After Photos
Showcase the impact of your work by posting before-and-after photos of system replacements or duct cleanings. People love to see visual transformations.
Example Post:
🔧 Out with the old, in with the new! Check out this AC upgrade we did today. Now, this home is ready for summer! #HVACUpgrade
3. Behind-the-Scenes Content
Give followers a glimpse into your daily operations. Show your team at work, a day in the life of an HVAC technician, or a sneak peek of your tools and trucks.
Example Post:
📸 Meet our technician, Mike! With 10 years of experience, he’s the go-to guy for all things HVAC. Say hi!
4. Customer Testimonials
Social proof is powerful. Share real customer reviews and testimonials to build credibility. Video testimonials work even better.
Example Post:
⭐ Another happy customer! “Our heating system was fixed the same day, and the service was top-notch!” – Sarah J.
5. HVAC Myths vs. Facts
Bust common misconceptions about HVAC systems to educate your audience and position yourself as a trusted expert.
Example Post:
❌ Myth: You only need to change your air filter once a year.
✅ Fact: For best air quality, change it every 1-3 months!
6. Promotions and Special Offers
Encourage engagement and bookings by sharing exclusive social media promotions, seasonal discounts, or limited-time offers.
Example Post:
🔥 Winter Special! Book a furnace tune-up this month and get $25 off. Call now!
7. Engaging Polls and Questions
Get your audience talking by asking fun or useful HVAC-related questions. Polls work great for boosting engagement.
Example Post:
❓ How often do you replace your air filters?
A) Every 3 months
B) Once a year
C) Wait… I’m supposed to do that?! 🤔
8. Common HVAC Problems and How to Fix Them
Post about common issues homeowners face, such as why their AC isn’t cooling or why there’s a burning smell from the furnace. Offer quick solutions or recommend calling a pro.
Example Post:
⚠️ AC blowing warm air? Check your thermostat settings and filter first. If it’s still not working, give us a call!
9. Showcase Your Team and Company Culture
Introduce your team members, celebrate work anniversaries, and highlight company values. People love doing business with brands they connect with.
Example Post:
🎉 Happy 5-year work anniversary to our lead technician, James! Thank you for your dedication and hard work!
10. HVAC Memes and Relatable Content
Add some humor to your social media with funny HVAC memes or jokes. These posts often get the most engagement.
Example Post:
😂 That feeling when your AC goes out during a heatwave… 😰 #HVACProblems
Social Media is Hard—Let Us Handle It for You!
Running a successful HVAC business is already a full-time job. Finding time to create engaging social media content? That’s a challenge.
That’s where Amaze Social comes in. We create done-for-you, engaging social media content designed specifically for HVAC businesses. No more struggling to come up with post ideas or wondering what works—just grab, post, and grow your business online.
📲 Sign up today and let’s take your HVAC social media to the next level!
