So, you’ve got an HVAC business… and you know you should post on social media. But here’s the thing: posting those tired before/after photos of dirty coils and rusty old furnaces isn’t really moving the needle anymore (if it ever did).
And while we’re at it, posting your own 5-star reviews on your social media feed? Not fooling anybody. Your customers are already checking your Google reviews, your Facebook ratings, and whatever else pops up on their phones when they search you. They don’t believe the reviews you post yourself—because of course you’re going to post the best ones!
What they do pay attention to? Real, useful, fun, educational content that shows off your personality, your expertise, and the fact that you’re the go-to local business for keeping homes comfy.
If you’re stuck on what to post—don’t worry. I’ve got you covered with 10 fun, scroll-stopping ideas you can swipe today:
1. “What’s That Weird HVAC Sound?”
Post a short video or reel mimicking or explaining common HVAC noises: clanks, hisses, bangs. Bonus points if you make it funny—your audience will love it, and they’ll remember who to call when they hear one at home.
2. “What We Wish You Knew About Your Thermostat”
A casual explainer post (or video) about simple thermostat tips: how to set it properly, when to upgrade, common mistakes. Most folks have no clue—help them out!
3. “What’s in the Filter?” Series
Post photos of crazy dirty filters you’ve seen (with permission), and use it to educate about filter replacement. Call it “What’s in the Filter Wednesday” if you’re feeling cheeky.
4. “True or False” Games
Do fun HVAC fact-or-fiction posts. Example: “Turning your AC lower cools your house faster—True or False?” Then explain the answer. Super simple, super engaging.
5. “A Day in the Life” of a Tech
Share photos or short clips from your techs out on jobs (without needing polished video). Just a peek behind the scenes—people love this stuff.
6. “5 Signs It’s Time to Call Us”
Post a carousel with signs your HVAC system needs help—things like odd smells, uneven cooling, strange sounds. No hard sell, just useful tips.
7. “How to Save on Cooling This Summer”
Quick, helpful post with energy-saving tips that don’t cost money: closing blinds, using ceiling fans, etc. People love shareable, useful advice.
8. “Weird HVAC History”
Find and share a fun fact about the history of heating and cooling. Did you know air conditioning helped movie theaters boom in the 1920s? Stuff like that makes great content.
9. “What’s That Part?” Posts
Show a photo of a random HVAC part (capacitor, blower motor, etc.) and let people guess what it is. Then explain in layman’s terms.
10. “How We Beat the Heat (Or Cold)”
Show off how your team keeps cool in the summer (or warm in winter). Ice cream on the job? Cooling towels? Hot cocoa on truck dashboards? Gives your business a human side.
And there you go! 10 ideas—no cheesy before/after photos, no fake-looking review posts. Just fun, useful content that builds trust with your audience.
And hey, if the idea of doing this yourself still sounds exhausting (we get it—you’ve got enough on your plate), that’s literally why we created Amaze Social. Don’t wanna think about it? Don’t wanna do it? Just sign up and get the content from us. Easy. 🎉
Social Media Post to Share this Blog:
“Running out of HVAC post ideas? Forget the tired before/afters & fake review posts. We rounded up 10 fun ways to keep your page fresh & engaging. Check it out 👉 [link to blog] And if you don’t wanna do it yourself? We’ve got you covered. 😎 #HVACMarketing #AmazeSocial #HVACProTips”
